Who We Are

For over 45 years, we’ve achieved meaningful results for our clients and their customers. The HLB team is highly experienced in the process of uncovering the right ideas and rapidly bringing them to fruition.

Our people have deep and specific expertise in:

• · Identifying and shaping market opportunities
• · User experience and behavioral modeling
• · Aligning new products and services with brand strategy
• · Designing a winning look, feel, and experience to build the brand
• · Mechanical, fluid systems, electrical, software, and systems engineering
• · DFM issues and creating products for full scale production

Recognition

HLB is responsible for innovative products you know.

• · Kodak’s sustainable single-use camera
• · iRobot Roomba Robotic Vacuum
• · Motorola’s NFL Coaches Headset
• · Dove’s Campaign for Real Beauty product line

We’ve helped medical companies get to commercialization and with award-winning products.

• · J&J Ethicon Cardiovations’ Embrace Heart Stabilizer
• · Smith & Nephew’s Journey Bi-Cruciate Knee System Tools
• · Baxter’s Syndeo Patient-Controlled Analgesia Syringe Pump
• · Brainscope’s Level of Consciousness Monitor

Our work has been honored by the international design and engineering community for over 4 decades.

• · BusinessWeek Annual IDEA Gold, Silver, and Bronze Awards
• · Medical Design Excellence Awards (MDEA)
• · Red Dot Design Award
• · International Consumer Electronics Show Design & Engineering Award
• · Design of the Times Distinction Award, In-Store Marketing Institute and P.O.P Times
• · ID Annual Design Review Awards
• · Appliance Design Excellence in Design Award
• · Popular Mechanics Magazine SEMA Award
• · Technical Textiles/ Industrial Fabrics Association
• · International Housewares Association, Housewares Design Awards
• · Mark of Excellence Awards, Home Automation and Networking Association (HANA)
• · Product Design and Development (PD&D) Engineering Awards
• · Ameristar Packaging Awards, Institute of Packaging Professionals (IOPP)

Clients

Our clients range from start-ups to established brands in the consumer,
industrial and medical markets including:

• · 3M
• · Agilent
• · CF Bard
• · Baxter
• · Braun
• · Brainscope
• · Church & Dwight
• · Craftsman
• · Dell
• · Dove
• · Epson
• · General Mills
• · Gillette
• · Johnson & Johnson
• · Kodak
• · Makita
• · Medgenics
• · Naviscan
• · Paslode
• · Reckitt Benckiser
• · Samsung
• · Smith & Nephew
• · Sunbeam
• · Trojan
• · The First Years
• · Unilever
• · Whirlpool
• · Wrigley
• · Yamaha