Meaningful Interaction

The First Years’ mission is to help parents keep their children healthy, happy, and safe by offering products for every stage of a child's development. Their goal was to introduce the easiest, safest and most innovative baby care products on the market.

 

What’s Meaningful for New Parents?
Safety. Trust. Knowing they are doing everything possible to keep their baby happy and healthy.

 

New parents lack experience and confidence that they are doing the right thing in caring for their infant.

 

We created solutions for challenges inherent to all baby care products:

Safety

Delicate handling of sensitive skin, frail fingers and soft scalps

 

Ergonomics

Translating adult-scale utility into baby-scale comfort

 

Economy

Two hands need the productivity of four

 

Versatility

To accommodate baby’s quickly changing body

To enhance the quality of daily interactions between new parents and their babies, we transformed utilitarian health and grooming tools into a ground-breaking line of exceptional baby care products.

 

Safe and Easy
We created large, easy-to-maneuver grips to hold instruments steady, magnifying lenses to see tiny fingernails and oversized digital readouts on thermometers.

 

Comfortable and Versatile
We made cleaning up more fun by consolidating bath-time needs into an All-in-one Brush for use with one hand, keeping the other free to secure and comfort baby. The built-in reservoir lets mom apply soapy water with a body brush or cradle cap brush.

A three-in-one gum and toothbrush set helps parents provide consistent mouth care throughout early developmental stages with graduating attachments that gently clean gums, sooth teething pain and brush baby’s first teeth.

 

Meaningful Results
The First Years’ Comfort Care line received an Industrial Design Excellence Award and contributed to a 6% increase in sales. The Comfort Care line is now an officially licensed product of the American Red Cross.

 

As a result, baby safety has increased and parental confidence has soared, transforming daily rituals into harmonious opportunities to bond and build trust.