If you like what you see here, we ask that you consider donating $1-$5 to Films at the Sedgwick. (Learn More about the Sedgwick Theater at Wikipedia)
November 19, 2007
Top Ten Reasons Why Your Company is not Innovative
Organizations are always looking for ways to be innovative, but not all companies find them. Are you wondering why everyone else in your industry is passing you by? Below I present to you 10 reasons why your company may not have caught the innovation bug. Some of these ideas are tried and true, some are the work of innovative companies like 3M and Google, and some are just plain common sense.
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Posted by ehyman at 5:16 PM | TrackBack (0)
October 31, 2007
New Product Shopping Simulations
by Phil Corse, Senior Vice President, HLB Marketing Consulting Services
Ever wish you could actually see the future and a obtain a snapshot of sales/marketing metrics for your new product, realizing that 90% or more of all new products fail? A New Product Shopping Simulations is an innovative real-world technique to assess market success prior to tooling and manufacturing a new product.
In the Tom Cruise movie "Minority Report”, “pre-cogs”, highly psychic people in the year 2054 who sleep continuously in a tank of water, see the future and prevent crimes before they happen by alerting Detective John Anderton (played by Tom Cruise). Our hero then saves the day!
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Posted by ffolsom at 10:42 AM | TrackBack (0)
April 11, 2007
Some thoughts on Meaningful Ethnography
By Martha Cotton - Vice President of Research for Herbst LaZar Bell
I’ve been doing this a while—by “this” I mean ethnographic research in a business setting. Throughout my career I’ve experienced many ups and downs in terms of having to justify my existence and stay relevant as an ethnographer to my business colleagues and my clients. But, I would say in the past 2-3 years there has been a noticeable shift in the general acceptance of ethnography as a valid approach to solving business and design problems. In short, ethnography has moved mainstream, which is a very exciting development.
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Posted by lberkover at 9:27 AM
November 15, 2006
Tom Tjaarda on Creativity
By Patricia Lee Younge
Article contributed by: Jim Hand, Senior Industrial Designer, Herbst LaZar Bell
Tom Tjaarda in at the ItalianCarFest in Texas on September 9th 2006. Photo by Matt Bradley.
“Creativity” is one of American auto manufacturers’ major deficits, asserted designer Tom Tjaarda, guest speaker at the ItalianCarFest, Lake Grapevine, Texas, September 8-10, 2006. In an after-dinner Q & A session, Tjaarda responded to audience lament over a current banality and imitativeness in American production car design. The attitude was hardly surprising, given that CarFest participants had just emerged from a full day of hot Texas sun and pure Italian style that momentarily occluded the view of Ferraris, Panteras, Lamborghinis, etc., as not exactly grocery store transportation. Still, Tjaarda made his point.
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Posted by lberkover at 1:22 PM
November 6, 2006
Take a Look - An American Look
Here's a blast from the past. The Sedgwick Virtual Theater is showing An American Look, a 1958 film highlighting the importance in America of design and aesthetics in everyday items. Billed as a “tribute to the men and women who design,” the film demonstrates the aesthetic of 1958 is returning to our modern lives. (A special thanks to Katherine Bennett, IDSA for sharing the link.)
If you like what you see here, we ask that you consider donating $1-$5 to Films at the Sedgwick. (Learn More about the Sedgwick Theater at Wikipedia)
Posted by lberkover at 9:08 AM
November 2, 2006
Open Innovation
A cross-functional product innovation team is doing a planned “Yoga interruption” to help the creative inspiration flow in a special Innovation workshop. After all you can't be creative for 6 hours straight in a ten-hour workshop, I've found that something like the Yoga thing pays huge dividends. The team has been assembled to solve a Big Problem for a Major Brand. The Innovation process being followed dictates that all disciplines from the client and consultant organizations are represented. One of the client's manufacturing engineers from supply-chain, a guy who probably hasn't seen a gym since '65, is struggling to balance in what our instructor refers to as the “Warrior II Pose”. At that moment I look over and can read his mind. He's saying to himself, “What the *&*+% am I doing here?”
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Posted by mdziersk at 11:00 AM
