"Why didn't anyone ever think of that before?"
In 2025, will we still be asking that question? Of course we will.
Today, everything has a chip. Some chips actually think, albeit at a first-grade level and with little common sense. Others identify products to comply with the Recycling Reclaim Act of 2018. Some even carry out tasks, replacing low-wage jobs and freeing up personal time.
Designs are judged on many criteria, not just beauty or innovation: the advantage to the user, the extended life of the manufacture, the reclaim advantage, morph opportunities, transformational prowess, internal power generation capability and the benefit to society, just to name a few. But let's face it, good design is subjective. It's not easily rationalized.
In 2025, good design solutions are the rule rather than the exception. Since MicrosoftWal-Mart? created its "design first" policy, the bar has been raised. Forty or 50 years ago, we didn't have Linux's Great Design Software to identify consumer demographics and pair future scenarios with the data. Today's products are designed around the specific emotional needs of the targeted user, as well as their aesthetic and functional desires. Great design is pretty easy to create. Look at Vietnam: It has won more IDEAs (major design awards) in the last 15 years than all other countries combined! But be careful, a basketful of silvers and bronzes doesn't define design excellence. It is great sustainable design that takes the gold....