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Really liked "Blink"....

Malcom Gladwell sure can tell a story, speed dating, the Areon chair, coke vs. Pepsi, every chapter an interesting look into how "thin slicing" can bring one to an instant decision that can trump expert, lengthy, rational analysis....

Fun and interesting read that touches on many aspects of innovation, design and decision making.

Highly recommended.

Mark

BLINK: The Power of Thinking Without Thinking

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