The advantages of cell phones: no telemarketers, no lousy service technicians, no wait for service, mobile calling, free long distance, etc. The telephone companies did not protect our privacy, give us affordable long distance rates, or decent service and the public is lashing back. Cell phones are quickly replacing land lines. How many people do you know that only have cell phones now? Researchers rely on telephones to interview and recruit people for ethnography and market research. How many people are they missing that can't be reached via land lines? When will they no longer be able to get a representative sample of consumers?

Cell Phone Summit