Or in this case rocket parts. Well it may not be quite a new product development story but it does make a case for understanding the fall-out (literally in this case) from your designs. It seems that for the last 40 years the Plesetsk Space Center in northern Russia has been the heart of that country's space industry. For that 40 years the people that live down range for Plesetsk have had to do an imitation of chicken little. You know "the sky is falling" etc. So rather than bemoan their plight they have found ways to use the space junk to feed their families. Truely an example of being inventive with the hand you are dealt. But it should force us to ask the question "What is the fall-out from our products?" When the consumer is done with a product what becomes of the by-products? Truly innovative products need to consider not only the value they bring but also the repercussions that cause. Are your product truly friendly to not only their owners but also to the people who must deal with their by-products?