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| Wouldn't you like to be like MacGyver?
June 6, 2005
So how did you choose your last car?
posted by hdittmer at 8:10 AM
An article just published in the Journal of Consumer Research suggests that access to information is a major influence. When choosing between that BMW and a Hyundai how much you already know about the vehicles is key. So how do you make sure that your consumers already know about your product before they start looking?
