It is quite well know that "A rose by any other name would smell as sweet" or would it? People have taken those words by William Shakespeare literally for 4 centuries. But researchers at Oxford Univeristy may beg to differ. In their research they found that the words they used to describe an item effected how subjects perceived the smell of that item. Cheddar cheese smelled much better when the subjects were told that it was "cheddar" compared with when they were told it was "body odor". So it seems that what you call your product and the words you use to describe it do matter. How much thought are you putting into your products name and description?