A Simple Plan
An Article by: Mark Dziersk, Senior Vice President of Design and Marketing, Herbst LaZar Bell
There is a movie by the same name. A deeply ironic title of a film depicting a crime planned and executed, gone terribly wrong. At each stage of the debacle more things go wrong, causing layer after layer of complexity. It is amazing how quickly things can become complicated. This is especially true when considering the implications of designing for a global audience. Crossing cultures and understanding needs take on a new importance when they are matrixed across different users, countries and local interests. In the end, what is needed is a simple plan.