Innovation Blog
Recent News
Some thoughts on Meaningful Ethnography
Archives
- November 2007
- October 2007
- April 2007
- November 2006
- October 2006
- August 2006
- July 2006
- June 2006
- May 2006
- April 2006
- March 2006
- February 2006
- January 2006
- December 2005
- November 2005
- October 2005
- September 2005
- August 2005
- July 2005
- June 2005
- May 2005
- April 2005
- March 2005
- February 2005
- January 2005
- December 2004
November 2006 |
Main
| October 2007
April 2007 Archives
Continue reading "Some thoughts on Meaningful Ethnography"
April 2007 Archives
April 11, 2007
By Martha Cotton - Vice President of Research for Herbst LaZar Bell
I’ve been doing this a while—by “this” I mean ethnographic research in a business setting. Throughout my career I’ve experienced many ups and downs in terms of having to justify my existence and stay relevant as an ethnographer to my business colleagues and my clients. But, I would say in the past 2-3 years there has been a noticeable shift in the general acceptance of ethnography as a valid approach to solving business and design problems. In short, ethnography has moved mainstream, which is a very exciting development.
Continue reading "Some thoughts on Meaningful Ethnography"