New Product Shopping Simulations
by Phil Corse, Senior Vice President, HLB Marketing Consulting Services
Ever wish you could actually see the future and a obtain a snapshot of sales/marketing metrics for your new product, realizing that 90% or more of all new products fail? A New Product Shopping Simulations is an innovative real-world technique to assess market success prior to tooling and manufacturing a new product.
In the Tom Cruise movie "Minority Report”, “pre-cogs”, highly psychic people in the year 2054 who sleep continuously in a tank of water, see the future and prevent crimes before they happen by alerting Detective John Anderton (played by Tom Cruise). Our hero then saves the day!