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October 2007 Archives
October 31, 2007
by Phil Corse, Senior Vice President, HLB Marketing Consulting Services
Ever wish you could actually see the future and a obtain a snapshot of sales/marketing metrics for your new product, realizing that 90% or more of all new products fail? A New Product Shopping Simulations is an innovative real-world technique to assess market success prior to tooling and manufacturing a new product.
In the Tom Cruise movie "Minority Report”, “pre-cogs”, highly psychic people in the year 2054 who sleep continuously in a tank of water, see the future and prevent crimes before they happen by alerting Detective John Anderton (played by Tom Cruise). Our hero then saves the day!
Continue reading "New Product Shopping Simulations"