“We are hoping this new virtual log will provide a constant forum for new ideas and approaches to generating and supporting innovation in the field of product design,” said Mark Dziersk, Senior Vice President of Design at HLB. “It will be exciting to see who participates in this new interactive journal -- and to read the inspired commentary, responses and previously unattainable insight into the work of designers and engineers, or anyone working in the field of product design and innovation.”

New topics posted on the Innovation Blog already include a look at design in the year 2025, the Impact of Cultures on Aesthetics and Design, Control Theory and the Open-Loop Response, and more. Valuable links and resources are also provided.

“We hope the entries and responses in this journal will provide insight, substance and feeling – and that people will keep coming back for more,” Dziersk continued. “We see this as an open window into the field of design innovation, and an opportunity to share and learn from each other.”

To reach the new Innovation Blog, log on to www.hlb.com, and click on the Innovation Blog icon on the front page. Journal entries will be posted daily or weekly, or as often as entries are submitted.