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December 20, 2006

Herbst LaZar Bell Inc. Receives Two “Good Design” Awards

posted by at 1:25 PM

Chicago, IL. – Herbst LaZar Bell Inc. (HLB), the internationally recognized product design and development firm, announced recently that it has won two 2006 Good Design Awards, presented by the Chicago Athenaeum Museum of Architecture and Design. This year, the following products have received the Good Design distinction:

• Wilson W Line Women’s Tennis Racquets – Sports and Recreation category

• The First Years Breastflow Infant Feeding System – Children’s Products category

W Line is the first comprehensive collection of tennis racquets designed for the specific performance needs of women. It provides greater comfort and performance over untailored competitive products, and gives women the ability to express their individual style by providing a sophisticated range of cosmetic treatments - specific enough to resonate at a personal level for each player, yet universal enough to match up to diverse personalities on the court.

The First Years Breastflow Infant Feeding System is the first ever infant feeding bottle designed to simulate the breastfeeding motions of suction, compression and milk flow for the baby. The feeding system requires baby to imitate the exact sucking action used to obtain milk from the breast, so there is no difference between the two. This reduces or eliminates the stress and frustration often associated with breast feeding, and allows mothers and their babies to continue the bonding experience of nursing.

Founded in 1950 by Edgar Kaufmann Jr., “Good Design” publicly acknowledges and elevates the best and finest new design and innovation for products and graphics. Annually, designers and manufacturers in over 30 countries have been honored for their singular achievements in producing hallmarks of contemporary design. For more information on the Good Design awards, visit the Chicago Athenaeum’s website (www.chi-athenaeum.com).