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January 8, 2007

Chicago, IL. – Herbst LaZar Bell Inc. (HLB), the world’s largest privately held product development firm, announced recently that it has collaborated with Unilever’s internal design team and Dove Global Design Director Richard Seymour to develop a new initiative for Dove’s “Campaign for Real Beauty.” The theme of the campaign centers on a droplet design for the new Nourishing Hand Wash products, a never-before-seen look that turns the old bottle upside down and emphasizes the pure natural form of a droplet.

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