“This is a watershed event,” stated Herbst. “While there have been other educational seminars on these subjects, the Northwestern 3-Day Executive Program brings the expertise of the proven faculty that teach in the two-year Master of Science Program for Product Development. It’s an honor and a privilege to be a apart of such an illustrious group at this prestigious biannual symposium.”

Mr. Herbst and other leading faculty members from Northwestern’s Kellogg School of Management and Robert R. McCormick School of Engineering and Applied Science will team with industry experts, using real world case studies and group workshops to illustrate the main concepts of the three-day program. His Introduction to Product Development course will provide attendees with an understanding of the product development process as a whole, as well as a phase gate process to promote and enhance creativity.

The Managing Product Design and Development Seminar is an intense three-day executive program designed for professionals in the field of product development that recognize the need for fine-tuning. According to Herbst, “This need is driven by the reality that about 25% of all products that enter the retail market reach their viable profitable scale and remain in the market.” The program runs from March 18-21 at the Kellogg School of Management on Northwestern’s Chicago campus.

During the 3-Day MPD Executive Program, the eleven core classes are presented including Mr. Herbst’s Introduction to Product Development course, Essentials in Industrial Design, Scenario Planning, and Strategy in Design. Participants will gain skills in a multitude of areas including managing the product development phase-gate process, product performance metrics, and understanding the value of design as a strategy. For more information, visit the Northwestern MPD website (www.mpd.northwestern.edu).