“Guided by understanding user needs and the goals of our client, this project was about the solid realization of a compelling design that stands out amongst its competitors,” stated Rose Anderson, Industrial Designer for HLB. “The whole team, client included, is extremely excited not only with how Revolution came together, but that it’s being acknowledged by EID as one of the top products in its category.”

Revolution is an ultra-sonic humidifier that differentiates itself by breaking away from the commodity experience through a radical iconic form factor and design elements based on emotional drivers. It features a unique blue backlit view window that showcases the mist as it swirls through the central chamber and out into the surrounding air. Unlike any humidifier available, this “wow” factor brings the process to life and provides the user with direct visual confirmation of Revolution’s efficacy.

An independent panel of three industrial design experts performed judging of the entries. Evaluations were based on four criteria: appearance, human factors, innovation and technical merits. The judges noted that Revolution’s designers demonstrated that they are serious about industrial design and showed that seriousness by attention to details and innovative approaches that sharply differentiated the product from its competitors. Another element found was the ability to make technology more accessible to the user.

“The purpose of Appliance Design’s annual EID competition is to honor designers like HLB and products like the Bionaire Revolution that have excelled in meeting the modern challenge of harmoniously melding technology and industrial design,” said Richard Babyak, editor.

Photos and descriptions of winners will appear in the June 2007 issue of Appliance Design magazine, in both the print, digital and online versions at www.appliancedesign.com. Appliance Design is a publication of BNP Media, Troy, Mich.

About HLB: HLB is one of the largest privately held product design consulting firms in the world with expertise in strategy and realization for the consumer, medical and industrial marketplaces. HLB leverages a unique approach called Meaningful Design™ to create products and services that make lives more enjoyable, more convenient and more fulfilling for those who use them. HLB is responsible for countless diverse and widely recognized products, including the Johnson & Johnson Embrace Heart Stabilizer, the Motorola NFL Coaches Headset, and the iRobot Roomba Discovery Floorvac. Offices are located in Chicago, Boston and Los Angeles. Visit www.hlb.com for more information.

Contact:
Lewis Berkover
Herbst LaZar Bell
312-454-1116 ext. 255
lberkover@hlb.com