“This esteemed international conference sponsored by the UN is dedicated to helping those companies who want to better succeed in the global marketplace,” stated Herbst. “The winning formula for profiting is innovation, which should continuously be taught. That is what I propose to deliver during this four-day event.”

Mr. Herbst will offer his expertise on two different subjects during the conference: Introduction to Product Development, and Good Design Practices. The first topic examines the 50% failure rate of new products entering the U.S. market while conveying what accomplished product development leaders understand that allows them to have a greater opportunity for success. The second area furthers this by examining the methodologies behind successful designers’ ability to continuously deliver high value products.

Both topics are intended for executives and managers involved in the development and management of new products, processes and strategy. Through the use of real life examples, testimonials and visual aids, participants will gain a better understanding of the key essentials for a successful product design and development process.

Widely recognized as one of the leaders in the product development industry, Mr. Herbst holds over 85 patents in hardware, household and medical products. In addition to his many accolades at HLB, he serves as a faculty member at Northwestern University’s Kellogg School of Management as well as their McCormick School of Applied Science and Engineering, where he is a clinical professor in the Mechanical Engineering Department. He is also the Director of McCormick’s Master of Product Development (MPD) program.

The Strategic Innovation, Technology and Intellectual Property Management Conference is a UN sponsored, four-day intensive program designed for middle to senior level executives from around the world who wish to learn how to fuel innovation, maximize return on investment in R&D and move their firm up the technology ladder. The program includes the essentials of product design and development, technology assessment and forecasting. For more information, visit the conference website (http://www.wipo.int/academy/en/execed/siipm/gva_apr_07/#overview).

About WIPO: The World Intellectual Property Organization (WIPO) is a specialized agency of the United Nations. It is dedicated to developing a balanced and accessible international intellectual property system, which rewards creativity, stimulates innovation and contributes to economic development while safeguarding the public interest. WIPO administers 24 international treaties and carries out a rich and varied program of work with over 183 member States.

About Herbst LaZar Bell: Herbst LaZar Bell Inc. (HLB) is an internationally recognized, multidisciplinary product design and consulting firm that specializes in the consumer and medical marketplaces. HLB offers turnkey innovation and select services in creating products that make lives more enjoyable, more convenient and more fulfilling for those who use them, a process known as “Meaningful Design TM.” HLB is responsible for numerous breakthrough products, including the Embrace Heart Stabilizer, the Motorola NFL Coaches Headset, and the iRobot Roomba Discovery Floorvac. Offices are located in Chicago, Boston and Los Angeles. Visit www.hlb.com for more information.

Contact:
Lewis Berkover
Herbst LaZar Bell
312-454-1116 ext. 255
lberkover@hlb.com