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May 2007 Archives

May 8, 2007

Chicago, IL – HLB, the globally recognized product design consultancy responsible for numerous award winning products like the Bionaire Revolution Humidifier and the First Years Breastflow Infant Feeding System, announced recently that the Everest SNAP II they helped to design has won a 2007 I.D. Annual Design Award, presented by I.D. Magazine. The SNAP II received an Honorable Mention in the Equipment Category.

HLB Medical read more Continue reading "HLB, Everest Biomedical Receive I.D. Annual Design Award for SNAP II"

May 10, 2007

Chicago, IL. – HLB, the globally recognized strategy, design and development consultancy, announced recently that Phil Corse, Senior Vice President of Marketing Consulting Services, will be one of the featured participants at the upcoming, first ever Greater China Business Conference, sponsored by Northwestern University’s Kellogg School of Management. This premier event takes place Saturday, May 19th at the James L. Allen Center, located at Northwestern’s Evanston campus.

HLB Medical read more Continue reading "HLB’s Phil Corse to Moderate Panel on “Marketing to the Chinese Consumer”"

May 30, 2007

Chicago, IL. – There frequently is a frustrating phenomenon of one particular aspect of the kind of work user researchers do: when the job is done well, what has illuminated about a user experience becomes so instantly accepted by either the client or design team (or both), that all the rigor and effort that went into getting there becomes invisible.

HLB Medical read more Continue reading "HLB’s Martha Cotton Addresses Potential Pitfalls to Doing Good Research Work"