Mr. Corse will be the Moderator of a panel entitled: “Marketing to the Chinese Consumer,” which focuses on who is the “Chinese Consumer,” and how to market successfully to over one billion people. Attendees will gain insight into how leading companies leverage their brand and use creative advertising and marketing strategies to adapt to local Chinese consumers. They’ll also learn about the hot new consumer trends in China and hear testimonials of companies that have generated billions of dollars in revenue by successfully tapping into the Chinese consumer market.

“While most of us recognize the potential of the Chinese market and the growing financial strength of their consumers, very few of us have a handle on the best ways to reach those new consumers,” said Walter Herbst, Chairman and Co-founder of HLB. “This subject, ‘Marketing to the Chinese Consumer,’ is finally being addressed at this new conference, and we’re thrilled that Phil Corse, a well-regarded expert in the field, is moderating the panel.”

Mr. Corse has had a wide range of experiences researching, developing and sourcing products from Asia for over 25 years. He is a principle in the Innovation and Ethnography User Research practice at HLB, where his clients have included Hewlett Packard, Samsung, Motorola, Microsoft, Kraft, 3M, Abbott, and Fortune Brands. He’s also an adjunct associate professor of marketing at Kellogg, as well as CEO of Connectables, LLC, a China sourcing and trading company.

The Greater China Business Conference will bring the latest insights on key issues facing China, while providing a forum for discussion on managing for success. Paired with the strength of Mr. Corse and other member’s of Kellogg’s outstanding academic faculty, global leaders from Greater China will provide distinctive and practical insights on the issues companies face everyday when operating in the region. For more information, visit the conference website (http://www.kellogg.northwestern.edu/conference/ChineseBusiness/index.htm).

About HLB: HLB is one of the largest privately held product design consulting firms in the world with expertise in strategy and realization for the consumer, medical and industrial marketplaces. HLB leverages a unique approach called Meaningful Design™ to create products and services that make lives more enjoyable, more convenient and more fulfilling for those who use them. HLB is responsible for countless diverse and widely recognized products, including the Johnson & Johnson Embrace Heart Stabilizer, the Motorola NFL Coaches Headset, and the iRobot Roomba Discovery Floorvac. Offices are located in Chicago, Boston and Los Angeles. Visit www.hlb.com for more information.

Contact:
Lewis Berkover
Herbst LaZar Bell
312-454-1116 ext. 255
lberkover@hlb.com