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September 25, 2007

Phil Corse to Moderate U.S. China Business Forum

posted by ffolsom at 12:59 PM

Chicago, IL. – HLB, the globally recognized design strategy and development consultancy announced recently that Phil Corse, Senior Vice President of Marketing Consulting Services, will be one of the featured participants at the upcoming China: Promise to Profits, U.S. China Business Forum presented by the World Trade Forum, the Chicagoland Chamber of Commerce and the Department of Commerce and Economic Opportunity. The event takes place Thursday, October 18th, 2007 at Loyola University Chicago's School of Law located in downtown Chicago.

Mr. Corse will serve as Moderator of a panel entitled: “Company Perspective,” which focuses on the experiences of companies doing business in China. "There is an ancient Chinese proverb that says ... 'In China everything is possible, but nothing is easy.' This conference provides an excellent opportunity to benchmark best practices of U.S. SME's (small to medium size enterprises), who are successfully doing business in China."

Mr. Corse has had a wide range of experiences researching, developing and sourcing products from Asia for over 25 years. He is a principle in the Innovation and Ethnography User Research practice at HLB, where his clients have included Hewlett Packard, Samsung, Motorola, Microsoft, Kraft, 3M, Abbott, and Fortune Brands. He’s also an adjunct associate professor of marketing at Kellogg, as well as CEO of Connectables, LLC, a China sourcing and trading company.

China: Promise to Profits, the China Business Forum will inform and educate small and medium-sized businesses about the Chinese business frontier and how businesses may
be able to take part in this growth opportunity. The conference will provide insight into the booming Chinese economy and beneficial business resources on both sides of the Pacific from prominent speakers who have already succeeded in China. This conference, geared toward Presidents, CEO’s and other senior management helps managers understand the balance between opportunity and threat by hands on training and best practices. For more information please contact Amina K. Majeed at amajeed@wtcc.org

About HLB: HLB is an award-winning product design consulting firm helping companies in the consumer, medical and industrial marketplaces grow organically through innovation. HLB's Meaningful Design™ approach drives their mission to create products and services that make lives more enjoyable, more convenient and more fulfilling for those who use them. HLB is responsible for countless diverse and widely recognized products, including the Johnson & Johnson Embrace Heart Stabilizer, the Motorola NFL Coaches Headset, and the iRobot Roomba Discovery Floorvac. Offices are located in Chicago, Boston and Los Angeles. Visit www.hlb.com for more information.

Contact:
Forrest Folsom
Herbst LaZar Bell
312-454-1116 ext. 385
ffolsom@hlb.com