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February 20, 2008

New Form + Function Club welcomes design expert Walter Herbst
Key to good practice is understanding what customers really need, not just what they say they need. By Adrienne Murrill

These were the questions that Kellogg School students discussed with award-winning designer Walter Herbst on Feb. 14. Herbst addressed the Kellogg community at the kick-off event for Form + Function, the new Kellogg design and innovation strategy club. His lecture took place in the Donald P. Jacobs Center.

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