The panel will discuss Who is the "Chinese consumer"? What are the key drivers of the Chinese consumer, and how do companies leverage these drivers to connect with consumers? Is it truly feasible to market to the masses, or is China a market with many niche segments? This panel will focus on the challenges and opportunities of marketing to the Chinese consumer. It will feature distinguished speakers from a variety of backgrounds, all of whom have a wealth of experience with marketing in China, ranging from market entrance to expansion. For more information go tohttp://www.kellogg.northwestern.edu/conference/ChineseBusiness/Panel3.html