Chicago, IL. (April 15, 2011) – HLB, long known as Herbst LaZar Bell, the award-winning product design consulting firm, announced that it is a named supplier for a 2011 Medical Design Excellence Award winning product. The LipiView Ocular Surface Interferometer, by Tear Science, is an ophthalmic imaging device that is intended for use by a physician in adult patients to capture, archive, manipulate and store digital images of specular (interferometric) observations of the tear film, which can be visually monitored and photographically documented.

"We are honored that our contributions to LipiView Ocular Surface Interferometer have been recognized," said Gary Prokop, director of design for HLB. "We are pleased to have played a role in making this MDEA winner."

The Medical Design Excellence Awards are the only awards program that exclusively recognizes contributions and advances in the design of medical products. Entries are evaluated on the basis of their design and engineering features, including innovative use of materials, user-related functions that improve healthcare delivery and change traditional medical attitudes or practices, features that provide enhanced benefits to the patient, and the ability of the product development team to overcome design and engineering challenges so that the product meets its clinical objectives.

A comprehensive review of the entries was performed by an impartial, multidisciplinary panel of third-party jurors with expertise in biomedical engineering, human factors, industrial design, medicine, and diagnostics.

The 2011 Medical Design Excellence Award winners will be honored at a presentation ceremony on Wednesday, June 8, 2011 in New York City's Jacob K. Javits Convention Center, in conjunction with the Medical Design & Manufacturing (MD&M) East Conference and Exposition (www.MDMEast.com), June 7–9, 2011.

HLB is an award-winning product design consulting firm helping companies in the consumer, medical and industrial marketplaces grow organically through innovation. HLB's approach drives their mission to create products and services that make lives more enjoyable, more convenient and more fulfilling for those who use them. HLB is responsible for countless diverse and widely recognized products, including the Johnson & Johnson Embrace Heart Stabilizer, the Motorola NFL Coaches Headset, and the iRobot Roomba Discovery Floorvac. Visit www.hlb.com for more information.

Contact:
Michael McGrath
michael@stakeholderstrategies.com
312-848-1949