When Dove set out to enhance their competitive position in the beauty and skin care market, they knew they had significant brand equity and an exceptional product. But they also knew that the competitive category was largely undifferentiated at the point-of-sale retail place. So they asked HLB to help.

Through our discovery process, we found that women were looking for customized, department store consultations within the mass retail environment. HLB then set about helping Dove make a splash at the critical point-of-sale location.

The result was a multi-tiered, in-store evaluation toolset that provided tailored skin-care advice along with the appropriate Dove product solutions. These included a shelf-mounted mirror and high-end Dove kiosk.

The Dove Mirror, an easy-to-use skin assessment tool, asks five simple skin questions and recommends a customized skin care regime. HLB created the hardware, software and packaging solutions for both the mirror and kiosks. We created a mirror that provides feedback for the shelf-mounted POP devices and explored various types of light sources that would allow images of product to appear on its surface.

Positioned near the skin care aisle in retailers such as Wal-Mart and Target, the Dove Kiosk provides a sophisticated assessment tool with an enhanced "Sun Damage" evaluation. The tool takes a photograph of the customers' skin, analyzes its health, assesses sun damage, prints out a regime that's "right for her". We examined power sources and power management issue to ensure service-free reliability.

The award-winning Dove mirror and kiosk helped Dove reinvent the point of purchase experience and gain an audience with savvy women looking for quality skin-care in drug and mass retail outlets. The Dove mirror has been honored with the Design of the Times Distinction, by the In-Store Marketing Institute.

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