Gilbarco is a producer of forward-thinking petroleum distribution technology. They invited HLB to imagine and engineer the gas station fuel pump of tomorrow.

We first set out to understand and define consumer, retail and environmental needs. HLB researchers and designers understood the need to transform a utilitarian device into a compelling, cohesive and commerce-rich environment. For the consumer, that meant safety and far side filling. Especially at night, car owners wanted a pump that makes it easier for them to see —and be seen —by station personnel. Retailers and installers needed faster throughput, lower maintenance and easy shipping and assembly.

The result was the Eclipse, an all-new fuel pump with a slim Y-shape that opens up sightlines and an interactive touch screen that widens merchandising opportunities. The modular sub-structural, self-aligning frame ships and installs easily. A heightened pump provides a standard hose with 18 inches of additional reach for far-side fills.

The Eclipse pumps up Gilbarco's reputation for convenience, control and environmental integrity in the retail fueling and adjacent markets of the future. It won the Gold Industrial Design Excellence Award from Businessweek.

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